Labour pledges ‘tougher’ standards for rented houses

Landlords who fail to meet new minimum standards would face fines of up to £100,000.

Labour has promised a “consumer rights revolution” for renters in England if it wins the general election, with the introduction of new legal standards for rented homes.

Landlords who fail to meet the “tougher” minimum standards would face fines of up to £100,000, Labour said.

The proposals include requirements for safe wiring and appliances, freedom from damp and general good repair.

But the Conservatives said the plan could increase people’s rent.

Shadow housing secretary John Healey said the proposals would empower renters to “call time on bad landlords” by setting standards to ensure homes were “fit for human habitation”.

The party would also introduce new powers for councils to license landlords and fine those who break the rules.

It cited the example of Labour-run Newham Council in east London, where landlords pay £150 per property for a five-year licence and are fined up to £20,000 if they fail to do so.

Mr Healey said: “Our homes are at the centre of our lives, but at the moment renters too often don’t have basic consumer rights that we take for granted in other areas.

“In practice, you have fewer rights renting a family home than you do buying a fridge-freezer.

“As a result, too many are forced to put up with unacceptable, unfit and downright dangerous housing.”

Labour said its own analysis, based on the 2014 English Housing Survey, showed that tenants in England were spending £800m a month – or £9.6bn a year – on homes the government classes as “non-decent”.

About a quarter of this, £2.3bn a year, was paid by housing benefit, the party said.

Mr Healey said the introduction of “proper minimum standards” would put renters “back in control”.

“Most landlords provide decent homes that tenants are happy with, but these rogue landlords are ripping off both renters and the taxpayer by making billions from rent and housing benefit letting out sub-standard homes,” he said.

“After seven years of failure the Conservatives have no plan to fix the housing crisis.”

But Tory housing minister Gavin Barwell said licensing landlords would amount to a “tenants’ tax”, as the cost of the licences would be passed on in higher rent.

Mr Barwell said: “This is just another misjudged and nonsensical Jeremy Corbyn idea: a town hall ‘tenants’ tax’ that would hit every tenant in the pocket with higher rents.

“We want to help people have good quality housing, which is why we have taken targeted action against the small minority of rogue landlords, without hitting every single home with expensive municipal red tape that will force up costs and reduce supply.”

Social media giants are “shamefully far” from tackling illegal and dangerous content, say MPs.

Trump promotes revamped health care bill

WASHINGTON (AP) — President Donald Trump is promoting a revamped health care overhaul effort after failing to advance legislation to repeal and replace the Affordable Care Act in his first three months in office. Trump…

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President Donald Trump waves as he walks across the south lawn of the White House in Washington late Saturday night, April 29, 2017, on this return from a rally in Harrisburg, Pa. (AP Photo/J. David Ake)

WASHINGTON (AP) — President Donald Trump is promoting a revamped health care overhaul effort after failing to advance legislation to repeal and replace the Affordable Care Act in his first three months in office.

Trump tweeted Sunday that a “new healthcare plan is on its way,” promising lower premiums and protection for people with pre-existing conditions. The House did not vote last week on a renewed effort to repeal and replace the Affordable Health Care Act, but the White House remains hopeful action could come soon.

The president has spent much of his first 100 days in office reckoning with the realities of governing, even with a Republican-led Congress. While health care negotiations continue to prove a challenge, negotiators reached agreement Sunday on a $1 trillion-plus spending bill that would fund the day-to-day operations of virtually every federal agency to Oct. 1.

The House and Senate have until Friday at midnight to pass the measure to avert a government shutdown. The catchall spending bill would be the first major piece of bipartisan legislation to advance during Trump’s short tenure in the White House. It denies Trump funding for his oft-promised wall along the U.S.-Mexico border, but gives him a down payment on his request to strengthen the military and money for border security measures.

The failure of the original health care bill was a heavy blow in the early days of the Trump administration. Under White House pressure, Republicans recently recast the bill.

Critics have raised concerns about how the latest version of House Republicans’ American Health Care Act would impact people with pre-existing conditions. The bill would allow states to opt out of the requirement for standard premiums, under certain circumstances.

If a state maintains safeguards such as a high-risk pool, it can allow insurers to use health status as a factor in setting premiums for people who have had a break in coverage and are trying to get a new individual policy. Critics say there is no requirement that a state must provide an affordable coverage option for those consumers.

But during an interview with “Face the Nation” on CBS that aired Sunday, Trump said: “Pre-existing conditions are in the bill. And I just watched another network than yours, and they were saying, ‘Pre-existing is not covered.’ Pre-existing conditions are in the bill. And I mandate it. I said, ‘Has to be.'”

Trump added that the measure has a “clause that guarantees” that people with pre-existing conditions will be covered.

Asked to explain Trump’s statements, spokesman Sean Spicer said Sunday that under the current version people with pre-existing conditions who maintain coverage will not be impacted. He said waivers would change how states could treat those who don’t maintain insurance and they could find ways to “incentivize people to obtain coverage before they fall ill.” He also said states would need to have high-risk pools to get waivers.

Trump also said during the interview that if he’s unable to renegotiate a long-standing free trade agreement with Mexico and Canada, then he’ll terminate the pact.

He also spoke about tensions with North Korea. Asked about the failure of several North Korean missile tests recently, Trump said he’d “rather not discuss it. But perhaps they’re just not very good missiles. But eventually, he’ll have good missiles.”

Trump also said he is willing to use the trade issue as leverage to get China’s help with North Korea. “Trade is very important. But massive warfare with millions, potentially millions of people being killed? That, as we would say, trumps trade.”

And he acknowledged the presidency is “a tough job. But I’ve had a lot of tough jobs. I’ve had things that were tougher, although I’ll let you know that better at the end of eight years. Perhaps eight years. Hopefully, eight years.”

Also this week, the president will welcome Palestinian President Mahmoud Abbas to the White House. And he’ll head to New York City on Thursday where he’ll visit the USS Intrepid to mark the 75th anniversary of a World War II naval battle.

On Sunday morning, Trump visited the Trump National Golf Club in Virginia. The White House did not provide any information on whether he was holding meetings or golfing.

___

Associated Press writer Andrew Taylor contributed to this report.

WASHINGTON (AP) — President Donald Trump is promoting a revamped health care overhaul effort after failing to advance legislation to repeal and replace the Affordable Care Act in his first three months in office.

Trump tweeted Sunday that a “new healthcare plan is on its way,” promising lower premiums and protection for people with pre-existing conditions. The House did not vote last week on a renewed effort to repeal and replace the Affordable Health Care Act, but the White House remains hopeful action could come soon.

The president has spent much of his first 100 days in office reckoning with the realities of governing, even with a Republican-led Congress. While health care negotiations continue to prove a challenge, negotiators reached agreement Sunday on a $1 trillion-plus spending bill that would fund the day-to-day operations of virtually every federal agency to Oct. 1.

The House and Senate have until Friday at midnight to pass the measure to avert a government shutdown. The catchall spending bill would be the first major piece of bipartisan legislation to advance during Trump’s short tenure in the White House. It denies Trump funding for his oft-promised wall along the U.S.-Mexico border, but gives him a down payment on his request to strengthen the military and money for border security measures.

The failure of the original health care bill was a heavy blow in the early days of the Trump administration. Under White House pressure, Republicans recently recast the bill.

Critics have raised concerns about how the latest version of House Republicans’ American Health Care Act would impact people with pre-existing conditions. The bill would allow states to opt out of the requirement for standard premiums, under certain circumstances.

If a state maintains safeguards such as a high-risk pool, it can allow insurers to use health status as a factor in setting premiums for people who have had a break in coverage and are trying to get a new individual policy. Critics say there is no requirement that a state must provide an affordable coverage option for those consumers.

But during an interview with “Face the Nation” on CBS that aired Sunday, Trump said: “Pre-existing conditions are in the bill. And I just watched another network than yours, and they were saying, ‘Pre-existing is not covered.’ Pre-existing conditions are in the bill. And I mandate it. I said, ‘Has to be.'”

Trump added that the measure has a “clause that guarantees” that people with pre-existing conditions will be covered.

Asked to explain Trump’s statements, spokesman Sean Spicer said Sunday that under the current version people with pre-existing conditions who maintain coverage will not be impacted. He said waivers would change how states could treat those who don’t maintain insurance and they could find ways to “incentivize people to obtain coverage before they fall ill.” He also said states would need to have high-risk pools to get waivers.

Trump also said during the interview that if he’s unable to renegotiate a long-standing free trade agreement with Mexico and Canada, then he’ll terminate the pact.

He also spoke about tensions with North Korea. Asked about the failure of several North Korean missile tests recently, Trump said he’d “rather not discuss it. But perhaps they’re just not very good missiles. But eventually, he’ll have good missiles.”

Trump also said he is willing to use the trade issue as leverage to get China’s help with North Korea. “Trade is very important. But massive warfare with millions, potentially millions of people being killed? That, as we would say, trumps trade.”

And he acknowledged the presidency is “a tough job. But I’ve had a lot of tough jobs. I’ve had things that were tougher, although I’ll let you know that better at the end of eight years. Perhaps eight years. Hopefully, eight years.”

Also this week, the president will welcome Palestinian President Mahmoud Abbas to the White House. And he’ll head to New York City on Thursday where he’ll visit the USS Intrepid to mark the 75th anniversary of a World War II naval battle.

On Sunday morning, Trump visited the Trump National Golf Club in Virginia. The White House did not provide any information on whether he was holding meetings or golfing.

___

Associated Press writer Andrew Taylor contributed to this report.

 

 

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You Don’t Have to Be Patti LaBelle to Score a Viral Product Review Video

It just takes one great or terrible client survey via web-based networking media to turn into a web sensation for an organization stock to go up or down – or for this situation, for an item to offer out appropriate in time for the occasions. Walmart stores and vocalist Patti LaBelle are doing the glad move at this moment after online networking exploded with YouTuber James Wright Chanel’s over the top engaging client audit of Patti LaBelle’s Sweet Potato Pies.

The Patti LaBelle Sweet Potato Pies that are being sold only at Walmart stores have been accessible since September of 2015 however just started taking off the racks once James Wright Chanel – a Patti LaBelle fan and stunning artist in his own particular right – posted an over-the-top respect to Patti and her pies.

Related: How One Man’s Viral Review Turned This Sweet Potato Pie Into a National Phenomenon

Last time anyone checked, James’ video has been seen more than 3 million circumstances, and Walmarts are currently sold out of the sweet potato pies. The odds of us tasting those sweet potato pies in time for the occasions might be not feasible.

The Sweet and Simple Marketing Lesson From ‘Place of Cards’

A couple of months back, I got a craving for BBQ ribs. As somebody who doesn’t regularly enjoy ribs and the sort, I ended up frequenting nearby southern BBQ eateries and notwithstanding cooking ribs myself. So what was the reason for this sudden longing for?

Netflix.

Presently, hang with me. One of my most loved demonstrates nowadays is a Netlfix unique, House of Cards. In the show, the hero, a South Carolina representative named Francis Underwood, regularly visits an interesting BBQ rib eatery in Washington, D.C. The eatery visits are imperative to the plot as the congressperson regularly thinks about basic occasions or meets covertly with other show characters.

For me, I can’t move beyond the succulent and delicious BBQ ribs that the congressperson indecently and carelessly devours.

Related: This Crucial Market Research Can Help Your Company Shine

While the eatery is anecdotal, and no particular item situation is occurring, the lesson is still sweet and straightforward (exonerate the play on words): Product showing is an intense apparatus to expand mindfulness and advance activity.

You don’t have to offer ribs or land a spot on a noteworthy link generation to influence this technique. Consider these five tips for using item exhibiting for your business:

1. Try not to be closefisted. Unless you create items that are costly (jewel rings) or totally extraordinary (work of art), give your item away – frequently. Free examples ought to be as much a piece of your promoting spending plan as publicizing and advertising. Notwithstanding getting the item under the control of your intended interest group, you will energize buzz advertising as individuals test and share their experience. Be particular, be that as it may, as enthusiastically inspecting will raise your cost and could at last ruin the picture of your image. Ultimately, if customers acknowledge a free specimen, be brazen about requesting that they share their experience.

2. Be your own particular image big name. Let’s be honest, no one cherishes and comprehends your item more than you. Nowadays, it is astoundingly simple to demo your item and contact an enormous gathering of people for nothing. How? Video. Your organization ought to have a website page devoted to item recordings where you show the components and advantages. On the off chance that you can’t bear to make and deal with a page, begin a page on YouTube, Vimeo or other video spilling administrations. Make certain to audit tips on boosting the effect of your item demo recordings.

What Gets Shared Online? Depends How You See It.

When you’re propelling a business, positively one way you would like to catch on with clients is through informal. In any case, what is it about an organization – or even a feline video – that rouses individuals to snap that share catch or email that connection?

As indicated by a late review distributed in the Journal of Consumer Research, it’s a sentiment possession that has any kind of effect in what we choose convey into the world.

Related: The 7 Factors That Make for Viral Content

Through a progression of analyses, Zoey Chen, an aide teacher of advertising at the University of Miami, and Jonah Berger, a partner educator of showcasing at the Wharton School of the University of Pennsylvania, found that individuals will probably share a bit of substance on the off chance that they discovered it themselves, as opposed to in the event that another person sent it to them.

“The demonstration of discovering causes individuals to relate the substance with the self. Furthermore, since individuals have a tendency to have high self-regard, and in this manner feel a hoisted feeling of sureness and trust for self-related things, they are more averse to profoundly handle discovered substance,” the creators clarified.

Related: How These 10 Marketing Campaigns Became Viral Hits

That, as well as individuals are all the more observing around an article’s quality on the off chance that it originates from an outside source than they are whether they simply stumble over it themselves and think that its interesting.

“Individuals are more eager to share an intriguing article than an exhausting one when they got those articles, for instance, however this distinction constricts (and at times, vanishes) when they have a feeling that they found those articles themselves,” Chen and Berger composed.

LOLCats, FAIL And Dog Advice: What Does It All ‘Image’?

In the event that you have been tuned into the universe of online media, you have most likely observed the Grumpy Cat image. You know. the photos of the “bad tempered feline” – a look because of cat dwarfism and an underbite – alongside irritable expressions like, “I had a fabulous time once, it was terrible” and “The way you pet me sucks.” These comical pictures have advanced everywhere throughout the web, been distributed in books and included in recordings, while likewise accepting various honors like Friskies Lifetime Achievement honor and BuzzFeed’s Meme of the Year grant. In any case, what precisely makes this, or any image, a viral sensation?

Related: Grumpy Cat and the Thriving Cat Meme Marketplace

Ben Huh, the author and CEO behind social-cleverness and image organize Cheezburger, sat down with us and clarified what precisely an image is, the reason individuals are fixates on them and gave us the lowdown on the ones that have exploded and got to be distinctly popular hits.

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

New research on viral feelings by advertising organization Fractl has found that positive feelings assume a colossal part in making a crowd of people think about – and share – content.

“We found that the top positive feelings evoked by viral pictures are diversion, premium, shock, bliss, charm, delight, satisfaction, trust and love,” says Kerry Jones, inbound advertising administrator at Fractl. “Be that as it may, negative feelings additionally assume a part, particularly when they bring out sentiments of foresight and amazement.”

Here are three tips for taking advantage of these enthusiastic hot catches to expand virality:

1. Utilize differentiating feelings to build your substance’s effect.

The basic attribute shared by most popular substance is the capacity to create a complex enthusiastic response from a group of people. Fractl found that the most popular pictures evoke a scope of feelings, instead of a solitary enthusiastic reaction.

“Differentiating feelings are particularly viable for moving individuals to share content,” says Jones. “Content that evokes a blend of negative and positive feelings, in addition to a component of shock, is a definitive formula for viral achievement.”

Accomplishing virality requires that you make an enthusiastic reaction, as well as that the passionate reaction is one that will drive individuals to share content.

“You can in any case accomplish amazingly high perspectives on substance that may fulfill individuals feel or pitiful,” she says, “and even get an average measure of scope, yet not evoke a lot of sharing.”

2. Utilize multiplier feelings to drive content sharing.

The review additionally demonstrated that specific feelings increase different feelings.

“Intrigue, amazement and beguilement carry on as passionate multipliers for positive feelings, and sympathy appears to go about as an enthusiastic multiplier for negative feelings,” says Jones.

Despite the fact that the review concentrated on viral pictures, Fractl has seen awesome accomplishment by applying these discoveries to a scope of substance configurations. The office’s late Photoshopped Bodies battle, for instance, took pictures of surely understood superheroes and Photoshopped them to have normal body sorts.

3 Millennial Marketing Tips From Taylor Swift

There’s most likely 2015 was the year of Taylor Swift. Working off the accomplishment of her 1989 collection discharge, Taylor’s reality visit created over $4 million for each show – a little bit of her present domain. Furthermore, that achievement moves on: As the most elevated acquiring artist on the planet, Swift makes more than $1 million every day in income.

Related: Why Taylor Swift Is Now the Most Powerful Person in Tech

The accomplishment of the vocalist lyricist’s attempts does not shock anyone. Past her melodic ability lies a business discernment that knows how to showcase. You would need to be a showcasing specialist to do what she and her group have done: bring back CDs and offer $280 million in tickets around the world.

Suffice it to state that Taylor Swift is an under-30 promoting expert, with bounty to instruct. Here are some useful T-Swift takeaways:

1. Utilize FOMO for good.

FOMO, also called “dread of passing up a major opportunity,” is an effective constrain for millennials and stems from the formation of a significant group. Similarly as with any compel, FOMO can be utilized for insidious or great: It can make customers feel exceptional or it can provoke sentiments of separation and debilitated self-regard.

Therefore, advertisers should be cautious of how they utilize FOMO to offer their brands. Making constrained version content, for example, can furnish customers with a shared view to shape group; however in the event that that substance is irrationally unavailable, it can make prohibition and hard feels.

Taylor Swift shows the adequacy of FOMO for cultivating customer engagement and steadfastness. Considering the $5 million in collections she’s sold to date, FOMO is an unequivocal figure the promoting and accomplishment of Swift’s CDs. Every collection sold incorporates customized photographs and messages for fans; and, notwithstanding accepting one of five selective polaroid photograph sets, fans likewise get a unique code they can enter to win an individual meeting with Swift.

The individuals who don’t buy the CD pass up a great opportunity for this additional individual memorabilia that they can impart to their companions.

FOMO-instigated advertising along these lines can create social buzz and free attention as energized fans share their selective buys via web-based networking media with their companions. This reaction is critically vital among the millennial group, with the greater part of them conceding that it is anything but difficult to get a handle on left via web-based networking media.

Truth be told, 70 percent of youthful male customers (65 percent of youthful females) said they could “relate” to that dread. Thus, constrained release items and extraordinary offers are a successful approach to welcome the more youthful purchaser section to join your own particular group, to feel unique and to fortify their bond with your image.

2. Set aside the opportunity to value your buyers.

Taylor Swift is known for her solid association with fans. She regards them and regularly makes a special effort to connect. Before she discharged 1989, Swift by and by welcomed 89 fans to each of her homes to pre-hear her out music and give criticism. Notwithstanding this solid use of FOMO, the cordiality she offered perceived fans for their devotion and support.

She keeps on demonstrating those fans appreciation through other one-on-one open doors. For instance, two of her greatest Tumblr fans encountered this adoration firsthand at the 2015 iHeart Music Awards. Quick set aside the opportunity to meet them and welcome them to her table.”Taylor conversed with me like she was my closest companion,” one of the fans shared, “It’s astonishing how I can have an impact in her joy when she’s constantly assumed a gigantic part in mine.”

Related: Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

While uncommon endowments and openings are dependably a reward, time is still one of the best monetary forms for appreciation. Quick’s fans love her not for the select memorabilia she gives to such an extent concerning the time she puts resources into talking with them, taking in their stories and reacting to their requirements.

Her fan-love shows the amazingly solid part feelings play in a customer’s activities. A purchaser will probably buy from a companion than an outsider. That is the reason openings that cultivate individual collaboration with and increase by customers will reinforce their enthusiastic bond with you, make trust and, now and again, incite a level companionship that goes past a deal.

An enabled shopper who feels an association with you and your group can then make a progressively outstretching influence. These fans regularly get to be distinctly bona fide mark diplomats who will happily share your message. What’s more, with 91 percent of the under-30 era willing to make a buy in light of a companion’s proposal, this gradually expanding influence can be an intense drive to support you.

3. Make exceptional encounters.

Quick’s 1989 World Tour, which finished in December, was exceptional for some reasons, however her secret visitor entertainers were an emerge, on the off chance that you ask her fans. Wedding FOMO with fan gratefulness, Swift’s shows made a definitive feeling of selectiveness and group. With more than 38 distinctive visitor entertainers, including pop star besties like Selena Gomez and industry veterans like The Rolling Stones, Taylor effectively made each show one of a kind: Each occasion left fans who went to with a selective memory.

In aggregate, Swift comprehends the millennial era’s gratefulness for extraordinary encounters. She knows her fans pine for important encounters and recollections more than they do belonging. Actually, a Harris think about demonstrated that more than three in four millennials (78 percent) would burn through cash on an ordeal or occasion over a buy.

That bodes well on the grounds that the oddity of another ownership blurs quick, however a memory to impart to companions stays uncommon. It brings a group of similarly invested individuals together for a typical reason or cause. At the end of the day, the demonstration of making an ordeal offers a dream.

Fans don’t purchase only a show ticket from Taylor Swift, they become tied up with her reality. They join an inward hover of similarly invested peers who partake in a one of a kind affair they can simply think back on.

Besides, best part about uncommon recollections is imparting them to loved ones, another sparkling part of Swift’s promoting methodology. Fans feel engaged and amped up for their extraordinary encounters with her and spread the news via web-based networking media.

What’s more, that takes us back to FOMO. Exactly 56 percent of web-based social networking clients of any age studied told MyLife.com that they feared passing up a major opportunity around an occasion or imperative announcement in the event that they don’t watch out for those stages.

In total, advertisers need to consider how they make comparable, significant encounters for their own particular shoppers. This doesn’t require being as aggressive as Taylor Swift, with her A-rundown visitors! Be that as it may, purchaser thankfulness lunch get-togethers, motion picture screenings, welcome just amusement evenings and family occasions are all incredible thoughts.

Consider approaches to associate your shoppers with one other and fabricate a similarly invested group. There is a reason people like inside jokes – just the individuals who share the memory really comprehend them.

As the force of FOMO illustrates, group affects a buyer’s purchasing choices and his or her inspiration to draw in with you. Taylor Swift deliberately utilizes these qualities to make imparted recollections to her fans and lure whatever is left of the world to join her group. By taking a page from her book, you can – in a littler setting – do likewise.

What You Can Learn From the Viral Shenanigans of Last Week Tonight With John Oliver

In the time of overconnectivity, individuals are besieged with a wide range of substance and advancements. While the normal capacities to focus are at unequaled low, the desires of the nature of substance are higher than at any other time. The best way to emerge in this surge of data is to be so helpful thus important, they basically can’t overlook you.

Your substance ought to be brilliant to the point that your group of onlookers can’t resist the urge to share it, repin it, and bookmark it. However, to make it, you need to comprehend what educational crevices individuals in your gathering of people have. You need to reveal their agony focuses, and what issues they’re confronting at this moment to have the capacity to give an answer. Here are a couple of thoughts on the most proficient method to “get their feedback” for compelling substance creation.

FAQs.

In case you’re extremely required in your business, you presumably comprehend what sorts of inquiries individuals regularly have about your items or administrations, or industry all in all. What would they like to know before they focus on a buy? What falterings do they have?

In a perfect world, you as of now have a page on your site that points of interest those habitually made inquiries. It’s additionally an incredible thought to return to this page some of the time to redesign and grow the data. Besides, you can likewise make short blog entries or video demos to react to the most well known sorts of request.

Not exclusively will you inspire potential clients with the level of steadiness and comprehension of their needs, you will likewise spare yourself heaps of time by sticking a URL into an email as opposed to writing the reply out each and every time.

Es regnet Geld, Deutschland!

Die hiesigen Firmen schütten in den kommenden Wochen 29 Milliarden Euro an Dividenden aus. Rechnerisch sind das 353 Euro pro Bundesbürger. Einen Teil des Geldes gibt es sogar steuerfrei

Selbst im Dax sind Renditen von bis zu acht Prozent zu finden. Versorger und Telekom bieten am meisten.

In den vergangenen Jahren sind dividendenstarke Werte bei Anlegern trotzdem etwas aus der Mode geraten

In den kommenden Monaten wird es still und leise 29 Milliarden Euro über Deutschland regnen. Nicht auf Marktplätze und Hinterhöfe, aber auf die Konten der Aktionäre. Es ist Dividendensaison und die Unternehmen schütten ihre Gewinne oder zumindest einen Teil davon an jene aus, die ein Recht darauf haben: die Anteilseigner. Über die Erhöhung des Leitzinses auf 1,25 Prozent können Deutschlands Aktionäre nur milde lächeln: Sie fahren in diesem Jahr satte drei Prozent an Rendite ein – zusätzlich zu den Kursgewinnen, die sie mit ihren Aktien derzeit erzielen.

Gleich am Montag zahlt der Pharma- und Chemiekonzern Merck 81 Millionen Euro aus, einen Tag später kommt der Konsumgüterhersteller Henkel mit 300 Millionen Euro, gefolgt von Daimler mit fast zwei Milliarden Euro am Donnerstag und dem MDax-Schwergewicht Axel Springer AG (in dem auch diese Zeitung erscheint) mit 157 Millionen Euro am Freitag. Summa summarum werden allein in der kommenden Woche 2,6 Milliarden Euro an Dividenden gezahlt.

Die Woche darauf schwillt der Geldregen weiter an: Über insgesamt drei Milliarden Euro dürfen sich die Aktionäre von Münchener Rück und RWE dann freuen. Der rheinisch-westfälische Versorger ist mit 7,4 Prozent der diesjährige Dividendenkönig. Im Deutschen Aktienindex (Dax) bietet kein Papier mehr. An RWE zeigt sich allerdings auch, dass die schiere Höhe der Dividende nicht das Allein-glückselig-Machende ist. Die Dividendenrendite errechnet sich, indem der Betrag der Ausschüttung durch den Aktienkurs dividiert wird. Eine hohe Rendite kann folglich durch eine gesteigerte Ausschüttung oder durch einen fallenden Aktienkurs zustande kommen. Bei RWE ist Letzteres der Fall: Der Ausschüttungsbetrag ist mit 3,50 Euro je Anteilschein gleich geblieben, doch hat sich der Börsenwert in den zurückliegenden zwölf Monaten um 25 Prozent vermindert. Ein ähnliches Bild bietet Konkurrent E.on. Zwar mutet eine Rendite von sieben Prozent attraktiv an, jedoch ergibt sich der hohe Wert dadurch, dass die Notierungen um 14 Prozent gefallen sind. Der Dax hat im gleichen Zeitraum 14 Prozent zugelegt.

Die schlechte Entwicklung der Versorgeraktien, die zuletzt durch die Energiewende beschleunigt wurde, ist auch ein Grund dafür, dass eine allzu undifferenzierte Dividendenstrategie nicht aufgegangen ist. Bei manchen Investoren ist es ein beliebtes Vorgehen, sich die jeweils renditestärksten Titel ins Depot zu holen. Über Jahre klappte das gut, und die Strategen konnten den Markt damit Jahr für Jahr schlagen. Nach diesem Prinzip funktioniert zum Beispiel auch der DivDax, der die 15 dividendenstärksten Werte des Dax enthält.

Zwischen der Jahrtausendwende und dem Jahr 2016 schnitt der DivDax um beachtliche 85 Prozentpunkte besser ab als der Dax. Doch mit der Finanzkrise kam eine Zäsur: Die vormaligen Dividendenstars fielen in Ungnade oder verschwanden sogar völlig von der Bildfläche. Zuerst waren es die Banken, die von ausschüttungsstarken Überfliegern zu Kellerkindern wurden, dann traf es die Versorger. Seit Anfang 2016 ist der DivDax um zehn Punkte hinter dem Dax zurückgeblieben. Inzwischen ist im DivDax keine Bank mehr vertreten. Wer auf die richtigen Dividendentitel setzte, konnte den schwächelnden DivDax jedoch weit hinter sich lassen. Der von Sonja Schemmann gelenkte Schroder Global Yield (WKN: A0F5AP) hat im gleichen Zeitraum nur etwas über acht Prozent verloren. Ein Spitzenfonds wie der DJE Dividende + Substanz (WKN: 164325), gemanagt von Jan Ehrhardt, konnte immerhin fünf Prozent zulegen.

Die fetteste Dividendensteigerung am Markt verzeichnet der TV-Konzern ProSiebenSat.1, der zum Sinnbild des deutschen Aufschwungs avanciert ist. Um unglaubliche 5600 Prozent legt die Ausschüttung in diesem Jahr zu, ausgehend allerdings von sehr niedrigem Niveau. Statt 0,02 Euro wie vergangenes Jahr gibt es 1,14 Euro pro Aktie. Der entscheidende Termin ist der 1. Juli 2011. Jeder, der die Aktie dann in seinem Besitz hat, kommt am darauffolgenden Werktag in den Genuss der Ausschüttung. ProSiebenSat.1 ist ein gutes Beispiel dafür, dass dividendenstarke Aktien auch eine gute Kursentwicklung an den Tag legen können. Auf Sicht von zwölf Monaten haben die Notierungen um 50 Prozent zugelegt. Und geht es nach den Analysten, setzt sich die Erfolgsgeschichte fort: Für das kommende Jahre erwarten die Analysten eine Dividende von 1,63 Euro, das wären noch mal 43 Prozent mehr. Dem Kurs wird ein Plus von weiteren 25 Prozent zugetraut. Schon jetzt ist die Dividendenrendite von sechs Prozent äußerst verlockend, 2011 könnte sie dann sogar bei 8,4 Prozent stehen.

Amadeus Fire ist ebenfalls ein Nutznießer des neuen deutschen Wirtschaftswunders. Bei der Zeitarbeitsfirma, die von der Belebung des hiesigen Arbeitsmarkts profitiert, liegt die Rendite bei satten fünf Prozent, und das, obwohl die Aktie gegenüber dem Vorjahr um 83 Prozent zugelegt hat. Für 2012 erwarten Analysten eine weitere Anhebung der Dividende. Allerdings gibt es bei Zeitarbeitsfirmen ein politisches Risiko: Eine Ausweitung der Mindestlohn-Gesetzgebung könnte den Firmen das Geschäft erschweren.

Selbst die viel gescholtene Deutsche Telekom ist dieses Jahr Teil der Erfolgsgeschichte. Zwar wird die Dividende um acht Cent auf 0,70 Euro gekürzt. Allerdings lockt weiterhin eine Rendite von mehr als sechs Prozent.

Im internationalen Vergleich kann sich Deutschlands Dividendenrendite durchaus sehen lassen. Das liegt daran, dass die Gewinne hier seit Ende der Rezession besonders stark gestiegen sind. Auch der Staat freut sich über den warmen Regen, bekommt er doch ein Viertel der Ausschüttungen. Dieses Jahr sind das gut sechs Milliarden. Seit Januar 2009 unterliegen Dividenden hierzulande der Abgeltungsteuer. Dieser Obolus erreicht den Anleger gar nicht erst, er wird direkt von der Bank einbehalten. Davor schützt nur die Einreichung eines Freistellungsauftrags: Ledige dürfen demnach bis zu 801 Euro, Verheiratete bis zu 1602 Euro steuerfrei einnehmen. Allerdings fallen unter diesen Freibetrag nicht nur die Dividenden, sondern auch Zinszahlungen sowie Kursgewinne.

Bei einigen wenigen Ausschüttungen greift die Abgeltungsteuer indes nicht, zum Beispiel bei der Deutschen Euroshop, dem Weinhändler Hawesko, der Deutschen Telekom und der Deutschen Post. Bei all diesen Unternehmen fließen die Dividenden direkt auf das Konto des jeweiligen Anteilseigners, ohne dass der Fiskus davon etwas abschöpft. Das liegt daran, dass der ausgeschüttete Betrag nicht aus dem laufenden Gewinn des Konzerns bestritten wird, sondern aus Rücklagen der jeweiligen Gesellschaft.