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Fire chief, 2-year old among 14 killed by storms, floods in South and Midwest

Tornadoes or flooding hit areas including Texas,Tennessee, Arkansas, Missouri and Mississippi, while Kansas deals with a spring snow.

Authorities say multiple deaths have been reported as a result of severe weather and at least one tornado touchdown on Saturday.
USA TODAY

An overturned vehicle rests on the ground surrounded by debris in Canton, Texas, on Sunday after tornadoes hit the area.(Photo: Sarah A. Miller, AP)

CANTON, Texas  — At least 14 people have been killed by tornadoes or flooding in the South and Midwest by a storm that also dumped a rare late-season blizzard in western Kansas on Sunday.

Tornadoes hit several small towns in East Texas, killing four people. Five people were killed by flooding and winds in Arkansas, including a fire chief who was struck by a vehicle while working during the storm. Two deaths were reported in Missouri, including a woman who drowned after rushing water swept away a car. One of two deaths in Mississippi included a 7-year-old who died by electric shock and a 2-year-old girl died in Tennessee after being struck by a soccer goal post thrown by heavy winds.

Flooding closed part of Interstate 44 near Hazelgreen, Mo., and officials expected it would be at least a day before the highway reopened. Interstate 70 in western Kansas was closed because crews were waiting for snow falling at 3 to 4 inches (8 to 10 cm) an hour being blown by 35 mph (56 km/hr) winds to subside.

In Arkansas, Cove Creek/Pearson Fire Chief Doug Decker died shortly before 4 a.m. Sunday after being struck by a vehicle while checking water levels on Highway 25 near Quitman, about 40 miles (64 kilometers) north of Little Rock, Trooper Liz Chapman said. The volunteer chief’s death will be included as a storm-related death.

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A 2-year-old girl in Tennessee died after being struck by a heavy, metal soccer goal post that was blown over by high winds, The Metro Nashville Police Department posted on its Twitter page on Sunday evening.

Melanie Espinoza Rodriguez was transported to a local hospital where she was pronounced dead, according to a second post from the department.

Middle Tennessee was hit by a strong line of storms that knocked down trees and power lines earlier Sunday.

Rescuers in northwest Arkansas continued Sunday to look for an 18-month-old girl and a 4-year-old boy who were in a vehicle swept off a bridge by floodwaters in Hindsville, the Madison County Sheriff’s Office said.

In northwest Arkansas, a 10-year-old girl drowned in Springdale and the body of a woman who disappeared riding an inner tube Saturday was found in a creek in Eureka Springs. Also, a 65-year-old woman in DeWitt in the eastern part of the state was struck and killed in her home by a falling tree, officials said.

In Texas, search teams were going door to door Sunday after the tornadoes the day before flattened homes, uprooted trees and flipped several pickup trucks at a Dodge dealership in Canton.

“It is heartbreaking and upsetting to say the least,” Canton Mayor Lou Ann Everett told reporters at a news conference Sunday morning.

The storms cut a path of destruction 35 miles (56 kilometers) long and 15 miles (24 kilometers) wide in Van Zandt County, Everett said. The largely rural area is about 50 miles (80 kilometers) east of Dallas.

The National Weather Service found evidence of four tornadoes with one twister possibly on the ground for 50 miles (80 km).

The first reports of tornadoes came about 4:45 p.m. Saturday, but emergency crews were hampered by continuing severe weather, said Judge Don Kirkpatrick, the chief executive for Van Zandt County.

“We’d be out there working and get a report of another tornado on the ground,” he said.

The storms rolled through Louisiana, Mississippi and Alabama on Sunday with strong winds causing isolated pockets of damage. In Durant in central Mississippi one person died in the storms. The Mississippi Emergency Management Agency didn’t give details. Later Sunday the agency reported the death of a child from Rankin County, 20 miles (32 kilometers) east of Jackson, who died from electric shock in flood waters. The Rankin County Sherriff’s Department reported that a 7-year-old boy had unplugged an electric golf cart and dropped the cord in water on the ground and was shocked.

Alexa Haik went to bed Saturday night expecting just rain, but heard the sirens Sunday morning and turned on the television to see the tornado warning. She rounded up her pets and hid in a hallway with her family, then was stunned to emerge to trees down all in her neighborhood in Clinton, Mississippi, about 20 miles (32 km) west of Jackson.

A trip up the road showed how isolated the worst of the storms were. “I really thought when we got out of our neighborhood, there would be damage everywhere. But our little subdivision was the only one hit,” Haik said.

Near Clever in southwestern Missouri, a man tried to save his 72-year-old wife from floodwaters that swept away their vehicle Saturday, but her body was found when the water receded, the Missouri State Highway Patrol said.

A second death from weekend flooding was announced Sunday by Missouri Gov. Eric Greitens but he did not release any details about the victim or the circumstances of the death.

U.S. service member killed near Mosul identified as infantry officer

A U.S. service member who died when an improvised explosive device detonated while he was on patrol outside the northern Iraqi city of Mosul was identified on Sunday as 1st Lieutenant Weston Lee.

WASHINGTON A U.S. service member who died when an improvised explosive device detonated while he was on patrol outside the northern Iraqi city of Mosul was identified on Sunday as 1st Lieutenant Weston Lee.

Lee, 25, of Bluffton, Georgia, was an infantry officer assigned to 1st Battalion, 325th Infantry Regiment, 2nd Brigade Combat Team, 82nd Airborne Division, the U.S. Army said in a statement.

U.S.-backed forces have been fighting to retake the Islamic State strongholds of Mosul.

News of the death came as U.S. President Donald Trump marked his first 100 days in office. During last year’s presidential election campaign, Trump vowed to give priority to destroying Islamic State, which operates mostly in Syria and Iraq.

(Reporting by Lindsay Dunsmuir; Editing by Peter Cooney)

LOS ANGELES Police have arrested an armed couple they say fit the description of a man and woman sought in a weekend shooting spree near Los Angeles that left one man dead and at least three other people injured, authorities said on Sunday.

WASHINGTON The Trump administration’s push to overhaul tax laws might soon target a loophole used by some financial managers to lower their tax rates, White House Chief of Staff Reince Priebus said on Sunday.

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Apple adds one more year to first-generation Watch warranty

To cover old Apple Watches with swollen battery issues.

“Apple has extended Service coverage to eligible Apple Watch (1st gen) models with an expanded/swollen battery to three years after the original date of purchase,” the note states. “Eligible devices will be covered for two years beyond the original 1-year Limited Warranty.”

Customers on Apple forums and Reddit have described these battery problems as far back as November 2016. Some customers reported watch displays being partially displaced from the case thanks to an expanding battery inside the device.

This doesn’t appear to be a widespread problem and none of the reports detail any Apple Watches catching fire or exploding like Samsung’s Note devices, or even similarly to the recent Fitbit Flex 2 situation. But Apple clearly wants to get in front of this issue and provide affected customers with a safe and convenient solution. This warranty update comes just after the first-generation Apple Watch turned two years old earlier this month.

May Labour Day: What is International Workers’ Day?

We examine the history of May Day and ask what kind of protests and commemorations can be expected this year.

Each year, people across the globe take to the streets to commemorate International Workers’ Day, or May Day. 

In dozens of countries, May Day is an official holiday, and for labour rights campaigners it is particularly important.

In the United States, it is symbolic of past labour struggles against a host of workers’ rights violations, including lengthy work days and weeks, poor conditions and child labour.

WATCH: Origins of May Day (0:52)

Why is International Workers’ Day on May 1?

In the late-19th century, socialists, communists and trade unionists chose May 1 to become International Workers’ Day.

The date was symbolic, commemorating the Haymarket affair, which took place in Chicago, in the US, in 1886.

For years, the working class – often forced to work up to 16 hours a day in unsafe conditions – had been fighting for an eight-hour workday.

Then, in October 1884, the Federation of Organized Trades and Labour Unions of the United States and Canada decided that May 1, 1886, would mark the first day that an eight-hour workday would go into effect.

When that day arrived, between 300,000 and a half-million American workers went on strike in cities and towns across the country, according to various historians’ estimates.

Chicago, which was the nucleus of the struggle, saw an estimated 40,000 people protest and strike. 

Female workers in the May Day Parade in New York City in 1936 [File: New York Daily News Archive/Getty Images]

Until May 3, the strike was well-coordinated and largely nonviolent. But as the end of the workday approached, striking workers in Chicago attempted to confront strikebreakers at the McCormick Harvesting Machine Company. Large police contingents were protecting the strikebreakers, and officers opened fire on the striking workers, killing at least two.

As the police attempted to disperse the protesters on May 4 in Chicago’s Haymarket Square, a bomb was thrown at them, killing seven officers and at least four civilians.

Police subsequently rounded up and arrested eight anarchists, all of whom were convicted of conspiracy. A court sentenced seven to death and one to 15 years imprisonment. Four were hanged, one committed suicide rather than face the gallows and two had their sentences commuted to life in prison.

Those who died are regarded by many on the left, including both socialists and anarchists, as the “Haymarket Martyrs”. 

OPINION: May Day – Reflecting on Bangladesh factory disaster and corporate terror

The Haymarket affair galvanised the broader labour movement.

In 1889, the Second International, the international organisation for workers and socialists, declared that May 1 would from then on be International Workers’ Day. 

In the US, however, the eight-hour work day wasn’t recognised until it was turned into law in 1916, after years of strikes, protests and actions in favour of it. 

What is the holiday’s history after 1916? 

After the eight-hour day was initiated in the US in 1916, it was endorsed by the Communist International, an international coalition of socialist and communist parties, and by communist and socialist parties in various countries.

In that same year, as World War I continued, partial strikes and clashes with police in the US and several European countries were fuelled by massive anti-war sentiment as much as they were driven by the struggle for labour rights.

In 1917, as the US declared its involvement in the war, socialists and other leftists demonstrated against the bloodshed. 

Marxist leaders across the globe – among them Rosa Luxemburg and Vladimir Ilyich Ulyanov, who is most widely known as Lenin – considered the war to be an example of capitalist, imperialist countries pitting members of an international working class against one another. They argued that workers should unite and wage a revolutionary war against the ruling classes in their own countries.

Four days after the revolution that toppled Tsarist rule in Russia, the eight-hour workday was introduced there by official decree.

What have been some of the most memorable International Workers’ Day protests?

International Workers’ Day is marked with celebrations, protests, strikes and commemorations around the world.

While the size and intensity of commemorations have ebbed and flowed over the years, several International Workers’ Day commemorations stand out.

In the US in 1971, as the war in Vietnam continued under the presidency of Richard Nixon, protests in Washington, DC, spanned several days and included civil disobedience against the war. 

Nixon sent in an estimated 10,000 troops and mass arrests were made, prompting accusations of civil rights violations. Police and security forces arrested more than 12,000 people, although most were eventually released without charges. 

In Berlin, Germany, May Day protesters clashed with police in 2009 [File: Getty Images] 

More recently, in 2006, a series of US-wide immigration reform marches continued on May 1, when organisers called for a strike they named a “day without immigrants”. Protests had already drawn the participation of between 350,000 and 500,000 people in cities across the US.

In 2016, large May Day protests and marches were held in countries across the world. In the Turkish city of Istanbul, protesters clashed with police while trying to reach the city’s iconic Taksim Square. At least one protester was killed and dozens arrested. 

READ MORE: May Day – US workers’ struggle, then and now

In Moscow, tens of thousands of Russians marched in a pro-Kremlin rally to commemorate the holiday, while left-wing groups held separate events in several Russian cities. 

In Taipei, Taiwan’s capital, labour unions took to the streets with a march to call on the government to reduce working hours and increase wages.

Thousands of people in the German cities of Berlin and Hamburg participated in public demonstrations. Protests against the far-right Alternative for Germany (also known as AfD) party were held in several German cities. 

What should you expect in 2017? 

With a growing protest movement against the policies of US President Donald Trump and increasing clashes between his supporters and opponents, there will be large demonstrations in several US cities, including New York, Chicago, Seattle and Washington, DC, among others. 

In recent weeks, clashes between anti-fascist, or Antifa, activists and Trump supporters have increased in frequency and intensity. Two weeks ago in Berkeley, California, pro- and anti-Trump demonstrators fought in the streets, leading to multiple arrests and injuries. 

On Monday, organisers from Movimiento Cosecha, an immigrant rights campaign, say an estimated 400,000 workers have committed to strike in the US. 

The Democratic Socialists of America (DSA), a left-wing organisation, and several anarchist and anti-fascist groups plan to hold protests in New York City and elsewhere. 

Police and demonstrators clashed during Trump’s inauguration on January 20 [File: Stephen J. Boitano/LightRocket via Getty Images]

The Metropolitan Anarchist Coordinating Council (MACC), a New York City-based umbrella group, called for a mass anti-fascist and anti-capitalist bloc to stand in solidarity with immigrants, workers and prisoners. 

Before the planned protests, police in Seattle, Washington, have prepared for violent confrontations. A police official says anti-Trump sentiment is likely to fuel the protests and lead to confrontations between his supporters and opponents. 

“I think there’s a great opportunity for crowd on crowd conflict,” Seattle Police Capt. Chris Fowler said on Friday, according to local news. He said the police were preparing by practising crowd control techniques and the formation of barriers. 

Protests are expected to be held in several countries across the globe.

In Nazareth, hundreds of Palestinian citizens of Israel, mostly from the local communist party, already marched to commemorate May Day on Saturday. 

WATCH: Still revolutionary – Cubans celebrate May Day (1:54)

Source: Al Jazeera News

Female dragonflies fake sudden death to avoid male advances

You could almost say they are drop-dead gorgeous: when certain female dragonflies are pursued by unwanted suitors, they deter them by crashing to the ground

Last chance to book for our Human Health event on 6th May

Female dragonflies use an extreme tactic to get rid of unwanted suitors: they drop out the sky and then pretend to be dead.

Rassim Khelifa from the University of Zurich, Switzerland, witnessed the behaviour for the first time in the moorland hawker dragonfly (Aeshna juncea). While collecting their larvae in the Swiss Alps, he watched a female crash-dive to the ground while being pursued by a male.

The female then lay motionless on her back. Her suitor soon flew away, and the female took off once the coast was clear.

“I was surprised,” says Khelifa, who had never previously seen this in 10 years of studying dragonflies.

Female moorland hawkers are vulnerable to harassment when they lay their eggs since, unlike some other dragonflies, they aren’t guarded by their male mates. A single sexual encounter with another male is enough to fertilise all eggs and copulating again could damage their reproductive tract.

Khelifa found that the females often retreat to dense vegetation near ponds at this time, probably to hide. And they often act dramatically when they emerge.

He observed 27 out of 31 females plummeting and playing dead to avoid males, with 21 of these ploys successful. Plunging at high speed is risky though, and according to Adolfo Cordero-Rivera at the University of Vigo in Spain, it may be a strategy that they use only in areas with lots of dragonflies. “Females may only behave in this way if male harassment is intense,” he says.

Few animals have been caught feigning death to trick suitors. The behaviour has been seen in a species of spider (the males use it to improve their chances of mating), two species of robber fly and a type of mantis.

Playing dead to avoid predators, however, is more common and has been observed in dragonflies. “It’s likely that females expanded its use to overcome male coercion,” says Khelifa.

Khelifa is interested in finding out whether the behaviour is unique to species that lay eggs alone or whether it is more widespread. Using extreme tactics to resolve sexual conflict isn’t unique to moorland hawkers: in their damselfly relatives, for example, females eat their partner.

More on these topics:

Labour pledges ‘tougher’ standards for rented houses

Landlords who fail to meet new minimum standards would face fines of up to £100,000.

Labour has promised a “consumer rights revolution” for renters in England if it wins the general election, with the introduction of new legal standards for rented homes.

Landlords who fail to meet the “tougher” minimum standards would face fines of up to £100,000, Labour said.

The proposals include requirements for safe wiring and appliances, freedom from damp and general good repair.

But the Conservatives said the plan could increase people’s rent.

Shadow housing secretary John Healey said the proposals would empower renters to “call time on bad landlords” by setting standards to ensure homes were “fit for human habitation”.

The party would also introduce new powers for councils to license landlords and fine those who break the rules.

It cited the example of Labour-run Newham Council in east London, where landlords pay £150 per property for a five-year licence and are fined up to £20,000 if they fail to do so.

Mr Healey said: “Our homes are at the centre of our lives, but at the moment renters too often don’t have basic consumer rights that we take for granted in other areas.

“In practice, you have fewer rights renting a family home than you do buying a fridge-freezer.

“As a result, too many are forced to put up with unacceptable, unfit and downright dangerous housing.”

Labour said its own analysis, based on the 2014 English Housing Survey, showed that tenants in England were spending £800m a month – or £9.6bn a year – on homes the government classes as “non-decent”.

About a quarter of this, £2.3bn a year, was paid by housing benefit, the party said.

Mr Healey said the introduction of “proper minimum standards” would put renters “back in control”.

“Most landlords provide decent homes that tenants are happy with, but these rogue landlords are ripping off both renters and the taxpayer by making billions from rent and housing benefit letting out sub-standard homes,” he said.

“After seven years of failure the Conservatives have no plan to fix the housing crisis.”

But Tory housing minister Gavin Barwell said licensing landlords would amount to a “tenants’ tax”, as the cost of the licences would be passed on in higher rent.

Mr Barwell said: “This is just another misjudged and nonsensical Jeremy Corbyn idea: a town hall ‘tenants’ tax’ that would hit every tenant in the pocket with higher rents.

“We want to help people have good quality housing, which is why we have taken targeted action against the small minority of rogue landlords, without hitting every single home with expensive municipal red tape that will force up costs and reduce supply.”

Social media giants are “shamefully far” from tackling illegal and dangerous content, say MPs.

Trump promotes revamped health care bill

WASHINGTON (AP) — President Donald Trump is promoting a revamped health care overhaul effort after failing to advance legislation to repeal and replace the Affordable Care Act in his first three months in office. Trump…

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President Donald Trump waves as he walks across the south lawn of the White House in Washington late Saturday night, April 29, 2017, on this return from a rally in Harrisburg, Pa. (AP Photo/J. David Ake)

WASHINGTON (AP) — President Donald Trump is promoting a revamped health care overhaul effort after failing to advance legislation to repeal and replace the Affordable Care Act in his first three months in office.

Trump tweeted Sunday that a “new healthcare plan is on its way,” promising lower premiums and protection for people with pre-existing conditions. The House did not vote last week on a renewed effort to repeal and replace the Affordable Health Care Act, but the White House remains hopeful action could come soon.

The president has spent much of his first 100 days in office reckoning with the realities of governing, even with a Republican-led Congress. While health care negotiations continue to prove a challenge, negotiators reached agreement Sunday on a $1 trillion-plus spending bill that would fund the day-to-day operations of virtually every federal agency to Oct. 1.

The House and Senate have until Friday at midnight to pass the measure to avert a government shutdown. The catchall spending bill would be the first major piece of bipartisan legislation to advance during Trump’s short tenure in the White House. It denies Trump funding for his oft-promised wall along the U.S.-Mexico border, but gives him a down payment on his request to strengthen the military and money for border security measures.

The failure of the original health care bill was a heavy blow in the early days of the Trump administration. Under White House pressure, Republicans recently recast the bill.

Critics have raised concerns about how the latest version of House Republicans’ American Health Care Act would impact people with pre-existing conditions. The bill would allow states to opt out of the requirement for standard premiums, under certain circumstances.

If a state maintains safeguards such as a high-risk pool, it can allow insurers to use health status as a factor in setting premiums for people who have had a break in coverage and are trying to get a new individual policy. Critics say there is no requirement that a state must provide an affordable coverage option for those consumers.

But during an interview with “Face the Nation” on CBS that aired Sunday, Trump said: “Pre-existing conditions are in the bill. And I just watched another network than yours, and they were saying, ‘Pre-existing is not covered.’ Pre-existing conditions are in the bill. And I mandate it. I said, ‘Has to be.'”

Trump added that the measure has a “clause that guarantees” that people with pre-existing conditions will be covered.

Asked to explain Trump’s statements, spokesman Sean Spicer said Sunday that under the current version people with pre-existing conditions who maintain coverage will not be impacted. He said waivers would change how states could treat those who don’t maintain insurance and they could find ways to “incentivize people to obtain coverage before they fall ill.” He also said states would need to have high-risk pools to get waivers.

Trump also said during the interview that if he’s unable to renegotiate a long-standing free trade agreement with Mexico and Canada, then he’ll terminate the pact.

He also spoke about tensions with North Korea. Asked about the failure of several North Korean missile tests recently, Trump said he’d “rather not discuss it. But perhaps they’re just not very good missiles. But eventually, he’ll have good missiles.”

Trump also said he is willing to use the trade issue as leverage to get China’s help with North Korea. “Trade is very important. But massive warfare with millions, potentially millions of people being killed? That, as we would say, trumps trade.”

And he acknowledged the presidency is “a tough job. But I’ve had a lot of tough jobs. I’ve had things that were tougher, although I’ll let you know that better at the end of eight years. Perhaps eight years. Hopefully, eight years.”

Also this week, the president will welcome Palestinian President Mahmoud Abbas to the White House. And he’ll head to New York City on Thursday where he’ll visit the USS Intrepid to mark the 75th anniversary of a World War II naval battle.

On Sunday morning, Trump visited the Trump National Golf Club in Virginia. The White House did not provide any information on whether he was holding meetings or golfing.

___

Associated Press writer Andrew Taylor contributed to this report.

WASHINGTON (AP) — President Donald Trump is promoting a revamped health care overhaul effort after failing to advance legislation to repeal and replace the Affordable Care Act in his first three months in office.

Trump tweeted Sunday that a “new healthcare plan is on its way,” promising lower premiums and protection for people with pre-existing conditions. The House did not vote last week on a renewed effort to repeal and replace the Affordable Health Care Act, but the White House remains hopeful action could come soon.

The president has spent much of his first 100 days in office reckoning with the realities of governing, even with a Republican-led Congress. While health care negotiations continue to prove a challenge, negotiators reached agreement Sunday on a $1 trillion-plus spending bill that would fund the day-to-day operations of virtually every federal agency to Oct. 1.

The House and Senate have until Friday at midnight to pass the measure to avert a government shutdown. The catchall spending bill would be the first major piece of bipartisan legislation to advance during Trump’s short tenure in the White House. It denies Trump funding for his oft-promised wall along the U.S.-Mexico border, but gives him a down payment on his request to strengthen the military and money for border security measures.

The failure of the original health care bill was a heavy blow in the early days of the Trump administration. Under White House pressure, Republicans recently recast the bill.

Critics have raised concerns about how the latest version of House Republicans’ American Health Care Act would impact people with pre-existing conditions. The bill would allow states to opt out of the requirement for standard premiums, under certain circumstances.

If a state maintains safeguards such as a high-risk pool, it can allow insurers to use health status as a factor in setting premiums for people who have had a break in coverage and are trying to get a new individual policy. Critics say there is no requirement that a state must provide an affordable coverage option for those consumers.

But during an interview with “Face the Nation” on CBS that aired Sunday, Trump said: “Pre-existing conditions are in the bill. And I just watched another network than yours, and they were saying, ‘Pre-existing is not covered.’ Pre-existing conditions are in the bill. And I mandate it. I said, ‘Has to be.'”

Trump added that the measure has a “clause that guarantees” that people with pre-existing conditions will be covered.

Asked to explain Trump’s statements, spokesman Sean Spicer said Sunday that under the current version people with pre-existing conditions who maintain coverage will not be impacted. He said waivers would change how states could treat those who don’t maintain insurance and they could find ways to “incentivize people to obtain coverage before they fall ill.” He also said states would need to have high-risk pools to get waivers.

Trump also said during the interview that if he’s unable to renegotiate a long-standing free trade agreement with Mexico and Canada, then he’ll terminate the pact.

He also spoke about tensions with North Korea. Asked about the failure of several North Korean missile tests recently, Trump said he’d “rather not discuss it. But perhaps they’re just not very good missiles. But eventually, he’ll have good missiles.”

Trump also said he is willing to use the trade issue as leverage to get China’s help with North Korea. “Trade is very important. But massive warfare with millions, potentially millions of people being killed? That, as we would say, trumps trade.”

And he acknowledged the presidency is “a tough job. But I’ve had a lot of tough jobs. I’ve had things that were tougher, although I’ll let you know that better at the end of eight years. Perhaps eight years. Hopefully, eight years.”

Also this week, the president will welcome Palestinian President Mahmoud Abbas to the White House. And he’ll head to New York City on Thursday where he’ll visit the USS Intrepid to mark the 75th anniversary of a World War II naval battle.

On Sunday morning, Trump visited the Trump National Golf Club in Virginia. The White House did not provide any information on whether he was holding meetings or golfing.

___

Associated Press writer Andrew Taylor contributed to this report.

 

 

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You Don’t Have to Be Patti LaBelle to Score a Viral Product Review Video

It just takes one great or terrible client survey via web-based networking media to turn into a web sensation for an organization stock to go up or down – or for this situation, for an item to offer out appropriate in time for the occasions. Walmart stores and vocalist Patti LaBelle are doing the glad move at this moment after online networking exploded with YouTuber James Wright Chanel’s over the top engaging client audit of Patti LaBelle’s Sweet Potato Pies.

The Patti LaBelle Sweet Potato Pies that are being sold only at Walmart stores have been accessible since September of 2015 however just started taking off the racks once James Wright Chanel – a Patti LaBelle fan and stunning artist in his own particular right – posted an over-the-top respect to Patti and her pies.

Related: How One Man’s Viral Review Turned This Sweet Potato Pie Into a National Phenomenon

Last time anyone checked, James’ video has been seen more than 3 million circumstances, and Walmarts are currently sold out of the sweet potato pies. The odds of us tasting those sweet potato pies in time for the occasions might be not feasible.

The Sweet and Simple Marketing Lesson From ‘Place of Cards’

A couple of months back, I got a craving for BBQ ribs. As somebody who doesn’t regularly enjoy ribs and the sort, I ended up frequenting nearby southern BBQ eateries and notwithstanding cooking ribs myself. So what was the reason for this sudden longing for?

Netflix.

Presently, hang with me. One of my most loved demonstrates nowadays is a Netlfix unique, House of Cards. In the show, the hero, a South Carolina representative named Francis Underwood, regularly visits an interesting BBQ rib eatery in Washington, D.C. The eatery visits are imperative to the plot as the congressperson regularly thinks about basic occasions or meets covertly with other show characters.

For me, I can’t move beyond the succulent and delicious BBQ ribs that the congressperson indecently and carelessly devours.

Related: This Crucial Market Research Can Help Your Company Shine

While the eatery is anecdotal, and no particular item situation is occurring, the lesson is still sweet and straightforward (exonerate the play on words): Product showing is an intense apparatus to expand mindfulness and advance activity.

You don’t have to offer ribs or land a spot on a noteworthy link generation to influence this technique. Consider these five tips for using item exhibiting for your business:

1. Try not to be closefisted. Unless you create items that are costly (jewel rings) or totally extraordinary (work of art), give your item away – frequently. Free examples ought to be as much a piece of your promoting spending plan as publicizing and advertising. Notwithstanding getting the item under the control of your intended interest group, you will energize buzz advertising as individuals test and share their experience. Be particular, be that as it may, as enthusiastically inspecting will raise your cost and could at last ruin the picture of your image. Ultimately, if customers acknowledge a free specimen, be brazen about requesting that they share their experience.

2. Be your own particular image big name. Let’s be honest, no one cherishes and comprehends your item more than you. Nowadays, it is astoundingly simple to demo your item and contact an enormous gathering of people for nothing. How? Video. Your organization ought to have a website page devoted to item recordings where you show the components and advantages. On the off chance that you can’t bear to make and deal with a page, begin a page on YouTube, Vimeo or other video spilling administrations. Make certain to audit tips on boosting the effect of your item demo recordings.